At The Honest Economy, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you subscribe to our newsletter or visit our website.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For the purposes of data protection law, the Data Controller is The Honest Economy.
1. Data We Collect
When you subscribe to or interact with our newsletter, we collect the following information:
Identity and Contact Data: Your email address (provided voluntarily when you sign up).
Technical and Usage Data: Information about how you interact with our emails, including open rates, click-through rates, your IP address, device type, and the browser used to access our content.
2. Our Lawful Basis for Processing Data
Under the UK GDPR, we rely on the following lawful bases to process your personal data:
Consent: By entering your email address and ticking the signup checkbox, you give us clear consent to send you our newsletter. You can withdraw this consent at any time by clicking the "Unsubscribe" link.
Legitimate Interests: We collect usage and technical data (like open and click rates) to analyse the performance of our newsletter, improve our content, and ensure the security of our website.
3. How We Use Your Data
We use your data strictly to:
Deliver The Honest Economy newsletter directly to your inbox.
Personalize and improve your reading experience.
Monitor website traffic and newsletter engagement trends.
Respond to any inquiries or customer service requests you send us.
4. Data Sharing and Third-Party Processors
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
To deliver our newsletter, we share your data with trusted third-party service providers who act as data processors. Specifically, we use Beehiiv to host our website, manage our email subscriber list, and distribute the newsletter. Beehiiv processes your data securely and strictly in accordance with our instructions.
5. International Data Transfers
Our newsletter platform, Beehiiv, is based in the United States. This means your personal data (email address and usage statistics) may be transferred to and stored on servers outside the UK.
Where data is transferred outside the UK, we ensure that appropriate safeguards are in place (such as UK Standard Contractual Clauses or equivalent legal protections) to ensure your data receives the same level of protection as it does under UK law.
6. Data Retention
We will only retain your personal data for as long as you remain a subscriber to The Honest Economy. If you choose to unsubscribe, your email address will be moved to a suppression list to ensure we no longer contact you, and your active data will be deleted or anonymized in accordance with our platform protocols.
7. Your Legal Rights (UK GDPR)
Under UK data protection laws, you have specific rights regarding your personal data:
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct any inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data entirely from our systems.
Right to Withdraw Consent: You can opt-out of receiving our newsletter at any time by clicking the unsubscribe link in any email footer.
To exercise any of these rights, please contact us at the email address listed below.
8. Contact Us & Complaints
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
Email: [email protected]
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the UK's independent data protection authority, the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please reach out to us first.